Privacy Policy

This Privacy Policy describes how capitalregionhighered.org (“the Site”) collects, uses, and shares information about visitors who use this website. By using the Site, you agree to the practices described below. We recommend reviewing this policy periodically, as it may be updated to reflect changes in our practices or applicable law.

1. Information We Collect

Information You Provide Directly

When you submit a form on the Site, we may collect personal information including, but not limited to:

  • Name
  • Email address
  • Phone number
  • Institution or organization affiliation
  • Any other details you voluntarily include in a form submission

This information is submitted voluntarily and is used solely to fulfill the purpose of the form, such as responding to an inquiry or completing a registration.

Information Collected Automatically

When you visit the Site, certain technical data is collected automatically through cookies and similar tracking technologies. This includes:

  • Pages visited and time spent on each page
  • Referring URL (the site you came from)
  • Browser type, device type, and operating system
  • IP address (anonymized where applicable)
  • Geographic region (country or city level)

This data is collected primarily through Google Analytics 4 (GA4) and any active advertising or marketing cookies on the Site.

2. How We Use Your Information

We use the information collected for the following purposes:

  • Responding to form submissions and inquiries
  • Measuring and analyzing website performance and visitor behavior
  • Understanding how users navigate and engage with the Site
  • Improving content and site structure based on usage data
  • Supporting marketing and promotional activities where applicable

3. Cookies and Tracking Technologies

Google Analytics 4 (GA4)

The Site uses Google Analytics 4 to collect anonymized data about user behavior. GA4 uses cookies to track sessions, traffic sources, and engagement metrics. This data is processed by Google and subject to Google’s Privacy Policy, available at https://policies.google.com/privacy.

GA4 may also use Google Signals if you are logged into a Google account, which can associate browsing behavior with your Google profile for cross-device reporting. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on at https://tools.google.com/dlpage/gaoptout.

Marketing and Advertising Cookies

The Site may use cookies from third-party advertising platforms to support remarketing, audience building, or campaign performance tracking. These cookies may track your activity on this Site and others to deliver relevant advertising. Common providers may include, but are not limited to, Google Ads, Meta Pixel, or LinkedIn Insight Tag.

You can manage or opt out of interest-based advertising through the following resources:

  • Network Advertising Initiative: https://optout.networkadvertising.org
  • Digital Advertising Alliance: https://optout.aboutads.info
  • Your browser’s built-in cookie settings

WordPress and Functional Cookies

This Site is built on WordPress. WordPress may set functional cookies to support core site operations such as session management and security. These cookies are not used for tracking or marketing purposes.

4. How We Share Your Information

We do not sell your personal information. We may share information with trusted service providers who assist in operating the Site, including hosting, analytics, and communication platforms. These providers are contractually required to use your data only as necessary to provide services on our behalf.

We may also disclose information when required by law, to protect the rights or safety of the Site or its users, or in connection with a merger, acquisition, or transfer of assets.

5. Data Retention

Personal information submitted via forms is retained only as long as necessary to fulfill the purpose for which it was collected, or as required by applicable law. Analytics data collected through GA4 follows Google’s default data retention settings, which can be reviewed in your GA4 property configuration.

6. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal data, including the right to access, correct, delete, or restrict its use. To submit a request, contact us using the information provided in Section 8.

You may also adjust your cookie preferences at any time through your browser settings. Note that disabling certain cookies may affect the functionality of the Site.

7. Children’s Privacy

The Site is not directed at children under the age of 13, and we do not knowingly collect personal information from children. If you believe a child has submitted personal information through the Site, please contact us and we will take steps to remove it promptly.

8. Contact Us

If you have questions about this Privacy Policy or how your information is handled, you can reach us at:

Capital Region Higher Ed

Website: capitalregionhighered.org

Email: [email protected].

9. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. When changes are made, the Effective Date at the top of this document will be revised. Continued use of the Site following any update constitutes your acceptance of the revised policy.